Apart of the Junior Rugby Union law review that would make the game more appropriate to play at any age, the aim was to ensure match officials and coaches were aligned on the rules of each game.

Working closely with the Rugby Australia team - we opted for a design style that would appeal to a young audience and bring an appropriated personality to the brands facilitation journey, but without losing the trust of more senior viewers inside and out of the Rugby Australia corporation.

Ensuring brand consistency through colours and and typography - a visual layout system was also developed to cohesively present and display the information backing the junior laws.

We designed a suite of 60+ logo icons, 20+ information posters and flip cards, to be printed big and small.